How does celebrity endorsement affect consumers perception on brand image and purchase intention?
That’s why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click “purchase” when they otherwise might’ve hesitated.
How celebrities use social media to build their brand?
Additionally, celebrity endorsements can be highly profitable. A recent study found that celebrity endorsements can increase a company’s sales by an average of 4%, compared to its competition.
What is a celebrity brand?
But, even though it’s a great way to grow your business, it can also get pricey and — in some cases — risky. These setbacks are especially tough for smaller businesses and start-ups. So how do you get your product in the hands of a celebrity when you’re not a huge brand?